NEW YORK — The new-look Rutgers uniforms became public today in a live unveiling ceremony at SNY studios in Manhattan. With star players Khaseem Greene, Scott Vallone and Mark Harrison as models, the Scarlet Knights showed off their uniforms to be worn in the 2012 season.
Rutgers enlisted the help of Nike to design Pro Combat uniforms. The system incorporates the latest in performance innovation and design, but keeps the tradition of the Block R alive.
“I love them,” said athletic director Tim Pernetti. “It’s a really unique look and that’s what we’re looking for. From the beginning, the inspiration was like a knight in armor. How do you replicate that? How do you come up with something that honors the mascot and promotes the brotherhood, the chivalry associated with that? I just think the result is awesome.
“You should have seen the reaction of our NFL guys when we showed them this weekend. They all wished they could wear them for a year. When we showed the team last night, they juts about blew the roof off the Hale Center.”
Rutgers’ new uniforms bring a modern, sleek look to the program, but most importantly to fans and the program, keeps the Block R alive on the helmets.
“We’ve built more equity in the brand of the Block R than anything at Rutgers,” Pernetti said. “I think it’s important that we continue to build the equity of the brand. From the beginning, the tradition was really at the forefront.”
In addition to rewarding the team and the fans with the exciting change, the new look has already generated a buzz with recruits.
“They’re going to love it,” Pernetti said. “I was tweeting with [Greene] last night saying I had to wear the same uniform for four years and that’s just not the way it is anymore. As much as these things are about the players, it’s also certainly about recruiting. I know what our recruit’s response is going to be when they see it. It’s going to be awesome.”